Serial Marketer #272: Tsup?

Author

David Berkowitz
July 08, 2024

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SERIAL MARKETER WEEKLY
Issue 272: Tsup?
Brought to you by: AIMG’s new survey - take it to share your AI POV!
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Tsup?

It's hardly a secret that I've been quieter with the newsletter lately, and this summer things should stay quieter before I get back to a regular schedule here. See below for a few asks of mine, if you don't mind (and PLEASE share any of yours).

I'm still building out resources, but I have some different ways to share what I'm doing. Beyond client work (my day job), this includes but isn't limited to:

- The weekly AI Marketers Guild calls, often with amazing guest speakers, where marketers share a ton about what to do with the latest AI developments -- join when you can via https://lu.ma/aimg . I guarantee you'll meet some great folks and learn a few things.

- Sharing the calls with guest speakers, plus special sponsored events, on YouTube -- subscribe and watch: https://www.youtube.com/@aimarketersguild . I just uploaded a bunch. I think they're all pretty good, and a few of them are master classes. (Please don't make me play favorites here though).)

- Our new recommended tech guide from AIMG, where a lot of my favorite tools are listed -- bookmark this one: https://aimarketersguild.com/new-ai-tech/

- Weekly member-only newsletters for Serial Marketers and AIMG that curate all the juiciest stuff from the community, even if you're not spending time in Slack. Join the Slack directly at https://bit.ly/AIMGinvite .

- Calls with the FOAF team... more on that in a few

I am also working on a draft of a book about AI and marketing that I look forward to sharing more about soon. I'm trying to stick to my daily word count and forge ahead.

With FOAF, we have a few updates that are live or coming soon:

- An update to our cohort model, where we'll include more involved members in the Core, and then the expanded team in the FAM (Flexible, Adaptable Mobilization) network to respond to a greater array of clients' needs. We'll work on seeing how this plays out before adding more FOAFers (the next cohort won't be until Q4 anyway).

- A new website thanks to the team at WhatBytes

- Updated service offerings to reflect that some demand is for a fraction-of-a-fraction of someone's time, but other needs are for more flexible, nimble twists on the agency model. 

As for my asks at the moment, I'll share three:

1) Know any space for an in-person event venue in NYC for 100-200 amazing marketers in AI? We've got some big plans for the speakers and agenda, and the kickoff AIMG conference could use a good home.

3) If you or anyone you know is trying to fill a leadership gap, however big or small, to get your business further along, the FOAF team is incredible, and I'd be glad to introduce you to the right folks there

That's what's up with me at the moment. 

Tsup with you? 

Even if I'm writing a little less these days in this format, I'm always happy to hear from you.

David

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WHAT TO WATCH & READ:
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Recent content shared by Serial Marketers and friends:

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EVENTS
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UPCOMING SERIAL MARKETERS EVENTS:
(times EST unless otherwise specified)

  • Weekly on Wednesdays at 12pm: AI Insiders -- join this event series from AI Marketers Guild to discuss new developments and trends with AI

  • 7/10, 5-7pm (NYC): Join us at our next First Wednesday event in NY to meet fellow Serial Marketers in person in this fun, relaxed setting.

  • 7/11 (Zoom): The New Era of Persuasion: AI and the Art of Strategic Messaging. ​First 20 Registrants: Use code 20GET20 for 20% off!

HACKING ALGORITHMS AROUND FACTUALITY, BIAS, AND MISDIRECTION
July 9, New York, NY
"All Tech Is Human is a non-profit committed to building the world’s largest multistakeholder, multidisciplinary network in Responsible Tech. This allows us to tackle wicked tech & society issues while moving at the speed of tech, leverage the collective intelligence of the community, and diversify the traditional tech pipeline. Together, we work to solve tech & society’s thorniest issues. For our upcoming gathering, we are collaborating with Humane Intelligence to present Hacking algorithms around factuality, bias, and misdirection."
Register

THE LEAD SUMMIT
July 10 - 11, New York, NY
"The brand and retail attendees at The Lead Summit represent marketing, advertising, ecommerce, digital, stores, customer experience, last mile, data, cloud, strategy, innovation, and information technology. Attendees come together to learn how to grow brand revenue, online, across channels and in-store. They come to discover new strategies, new technologies, new methodologies and to make new contacts."
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BRAND INSIDER SUMMIT
July 22-25, Poconos, PA
"This summer’s Pharma and Healthcare Insider Summit will take a deep dive into adapting your marketing and digital strategies for this evolving patient experience. Join us for a three-day retreat where the best marketers in the industry come together for real, in-depth conversations. The Brand Insider Summit: Pharma & Health event is a three-day gathering that brings together the brightest minds in marketing to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics for effective campaigns and initiatives in the pharma & health categories. "
Register

7 KEYS TO BUILDING A MORE PROFITABLE CONSULTANCY, WHILE SAVING VALUABLE TIME
July 25
"Interested in being a "fractional" marketer? Or are you ready to build your own high impact, high income generating marketing consultancy? Join me on Weds, July 24 at 2pm ET, when our partner, IndeCollective, is generously sharing some of the playbooks that have helped me and 100+ other marketers to launch and grow their own independent consultancies. At their FREE workshop, you'll learn from a cross-section of marketing consultants re: how they've productized their offerings, value-based priced their services, and built their own predictable pipelines of exciting client work. And for those who register this week, you'll qualify for scholarship funding to participate in IndeCollective's next 10-week bootcamp. To qualify, register this week and be sure to mention Serial Marketers upon signing up!"
Register

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JOBS
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Keep checking out the #jobs channel in Serial Marketers for more. Also, check out the AI Marketers Guild job board. For other job resources for marketing jobs, see a long and regularly updated list here.

ONAROLL
Senior Account Executive
Remote - United States or In-Person
"As one of our Senior Account Executives, you'll directly impact Onaroll's mission to celebrate shift workers. You will be responsible for driving revenue through the acquisition of new customers, and will assit/support expansion of existing customers. Often, you will be the first point of contact for our prospects as you establish and manage relationships with key decision makers of qualified businesses. You will have the opportunity to leverage meetings set via our BDR team, manage and build your own pipeline, and own the full sales cycle from prospect to close. Success in this role means hitting and exceeding monthly and quarterly sales revenue targets."
Apply

ONESIGNAL
Growth Marketing Coordinator
In-Person - New York City, NY
"We’re looking for a junior marketer interested in helping our marketing team accelerate business growth through a mindset of continuous testing and iteration. We’re looking for someone to oversee our marketing website, drive technical and on-page SEO, own Google Analytics, oversee CRO and A/B Testing, landing page creation and more. This person will also be tasked with helping identify new marketing growth levers and working with functional owners to improve existing efforts through automation, efficiency and technology. This role requires a strategic and creative thinker who can work closely with a variety of marketing and cross-functional colleagues."
Apply

BILT
Manager, Data Analytics
In-Person - New York City, NY
"We are looking for an experienced data professional to join a renowned team that is transforming the future of renting. You will play a key role driving business growth by providing strategic & analytic insights, with an emphasis on identifying, modeling, and optimizing key metrics across the company. The ideal candidate has a proven track record developing data-driven product analytics solutions and key stakeholder relationships. You will work directly with Bilt’s leadership as a key influencer driving growth and strategy at Bilt. "
Apply

GYNGER
Sr. Director of Marketing
In-Person - New York City, NY
"We are seeking a seasoned Senior Director of Marketing to lead our holistic marketing efforts. This pivotal role requires a visionary leader, with a proven track record, to level drive our marketing efforts forward while the business continues to rapidly grow and evolve. The right candidate will have a deep expertise in product marketing and the ability to formulate and execute upon effective marketing strategies that drive brand awareness, customer acquisition, and market expansion. This role encompasses the full scope of marketing across the business, including, email, social, organic content, PR, events, etc."
Apply

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