Serial Marketer #261: Demystifying AI (easy, right?)

Join me on the AI marketing speaking tour!

Author

David Berkowitz
January 19, 2024

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SERIAL MARKETER WEEKLY
Issue 261: Demystifying AI (easy, right?)
Brought to you by: AI Marketing Tools to Save You💰 & ⏰
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Here’s a roundup of what’s been going on and what’s ahead this past week.

First off, next week, I’m trying something new and giving a paid talk on AI marketing tools. It’s a showcase of so much of the great tech and a lot of best practices I’ve been pulling together, much of which I’m an avid user of. It’s only $49, and if it doesn’t wind up giving you a few new ideas to run with or saving you a chunk of time, I’ll refund the price of admission.

Even if you can’t make it Tuesday, all attendees will get the slides and video. Hope you can join me there. https://lu.ma/aitools

Next, I did an interview with Caroline McCarthy, and I didn’t realize I got to be the very first Q&A on their blog. I wound up talking a lot about how GenAI fits in with various forms of marketing:

The AI algorithms known as large language models (LLMs) are getting their information from several ways, such as publicly available digital data, sources that the LLM’s owner pays for (e.g., OpenAI doing a deal with Axel Springer), and search engines (Google runs Bard, ChatGPT plugs into Bing). While LLMs can hallucinate (make things up), most of the info is coming from other sources, so having strong SEO and PR programs may prove to be more important than ever to ensure that a given brand is the source of truth for the LLMs.

Be sure to read the full interview if you can’t get enough of all my hot and cold AI takes. ALSO… this is the very first time I found a great nugget of info by searching the exact date of a website’s change via the Wayback Machine at Archive.org (hint: it’s one of Google’s products). Can you fault me for being a little proud of that one?

Alright, next up, I was at a little show called CES last week. I shared some slides with my show recap, specifically around AI & brands, on LinkedIn, but this version is more current, so download away.

And if that all wasn’t enough, there’s yet another AI event next week where I get to share a few things. About AI. And stuff. It’s free, 1/25 12pm EST both in-person in Brooklyn and hybrid, with Brooklyn Chamber of Commerce. Thanks Caitlin Kelly for the referral! RSVP here.

Oh, and one more heads up for you…

Our next First Wednesday, Feb 7, is sponsored by Nostra.ai, which turns customers info visitors, faster. It’ll be a nice one. Meet them, and catch up with your old FW friends. RSVP: https://lu.ma/firstwed 

I thought CES was exhausting, but somehow this newsletter makes me even exhausteder.

Hope you have a restful weekend, hope to see you at one of these events virtually or in the flesh.

David

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WHAT TO WATCH & READ:
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Recent content shared by Serial Marketers and friends:

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EVENTS
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UPCOMING SERIAL MARKETERS EVENTS:
(times EST unless otherwise specified)

  • Weekly on Wednesdays at 12pm: AI Insiders -- join this event series from AI Marketers Guild to discuss new developments and trends with AI

  • 01/23, Zoom: AI Marketing Tools to Save You. First 20 get 20% off. Any premium members here get in free.

  • 2/07, 5-7pm (NYC): Join us at our next First Wednesday event in NY to meet fellow Serial Marketers in person in this fun, relaxed setting.

    • This month, brought to you by Nostra!
      Nostra Turns Visitors into Customers. ‍Faster.

    ​Nostra's Edge Delivery Engine and Crawler Optimization products combine to drastically reduce latency and improve core web vitals, leading to improved CVR's & CPC's.
    Book a demo at Nostra.ai

WORLD LOGIC DAY
January 21, Austin, TX
"Join us this year to engage, collaborate with, and learn alongside the decision-makers building a brighter future together. For 2024 we expect over 1,500+ attendees and will gather in Austin’s beloved Long Center for the Performing Arts. Over 30+ community local and global partners have already committed to celebrating and joining us for UN World Logic Day in Austin, TX this year (see list below). We are thrilled to announce our Local Co-Chairs Anika Chokhavatia (UT McCombs & 2023 World Logic Day Award Winner) & Emily Gupton (Austin Women & Technology) & our Global Co-Chairs Nisaa Jetha (Founding Chief UK Member), Olivia Dell (Cometa & NOVA Impact), & Sofia Sunaga (Intergen Family Office) who embody and champion logic and impact in their professional and personal lives."
Register

RETAIL FEST
January 24 - 26, San Diego
"If you are over the enormity of events, join Retail Fest for a boutique approach that commits to connection, content and community that continues long after you’ve taken your flight home. We are for the people who live, eat and breathe retail. If you are a brand owner, leader, professional or someone who wants to push the boundaries and do things differently, then this event is going to expand your networks, grow your knowledge and explode your brand.”
Register

GENERATIVE AI FOR MARKETING SUMMIT 2023
February 27-28 2024, London UK
"The Generative AI for Marketing Summit 2024 is set to take place on February 27th-28th, 2024, at a venue to be confirmed in London. This pioneering event marks a significant milestone as the first gathering of strategic marketing leaders, creatives, and technology enthusiasts to explore the transformative power of Generative AI. Generative AI has ignited unprecedented levels of excitement and curiosity within the marketing and creative industries. Its potential to revolutionize marketing workflows is undeniable, and this summit aims to provide a comprehensive understanding of how Generative AI can shape the future of marketing."
Register

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JOBS
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Keep checking out the #jobs channel in Serial Marketers for more. Also, check out the AI Marketers Guild job board. For other job resources for marketing jobs, see a long and regularly updated list here.

BOX
Sr. Product Marketing Manager
San Francisco, CA
"Box is the market leader for Cloud Content Management. Our mission is to power how the world works together. As a product marketer for key content management and workflow capabilities at Box, you're responsible for developing positioning, messaging, and integrated go-to-market plans to drive awareness and adoption, and have fun while doing so! You'll get to partner cross-functionally and bring together product management, business development, sales, and customer success to blow our customers' minds. And you'll help define what the future of work looks like - both at Box and for our customers."
Apply

UDEMY
Corporate Communications Manager
San Francisco, CA
"At Udemy, we're on a mission to improve lives through the power of learning. We're a leading global learning company and one of the world's largest education platforms, with more than 59 million learners. We're looking for a creative and tenacious Corporate Communications Manager to help promote our corporate narrative--raising Udemy's visibility as the learning platform of choice to help individuals and organizations transition toward a skills-based economy--and elevate the company's external engagements through executive positioning, media and stakeholder relations. You have a proven track record of growing a company's profile and you're results-driven, with a passion for winning at an increasingly competitive media relations game. You're hands-on and on top of the details. You love writing content that motivates and inspires. You enjoy working cross-functionally and with agencies to flawlessly execute corporate communications programs."
Apply

WINDSTREAM
Marketing Director, Product Design
United States
"The Director of Product Design for Kinetic will lead the Marketing team in creating and evolving innovative web products for our customers. This role will have one direct report and is responsible for overseeing the entire product design process, from conducting Product Discovery and brainstorming initial product ideas to creating the final designs and high-fidelity prototypes. The Director of Product Design will also work closely with other departments, such as engineering, product management, marketing, and sales to ensure our products meet customer needs and align with our company goals."
Apply

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