Serial Marketer #249: Hungry for an AI Sandwich?

Bread first, bacon later

Author

David Berkowitz
September 15, 2023

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SERIAL MARKETER WEEKLY
Issue 249: Hungry for an AI Sandwich?
Brought to you by: Ramp (“spending made smarter”)
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“What ingredients would you put in an AI sandwich?”

That’s what David Brown, Knotch’s Head of Strategy, asked me during a webinar this week, which you can find on YouTube.

I said, and I’m paraphrasing both of us David B’s here, “With apologies to the vegans on the call, it would definitely have bacon.”

(Happy Rosh Hashanah to everyone celebrating the Jewish New Year tonight, by the way.)

It was a follow-up question from a point I made a bit earlier in the session, where I shared the stage with Gisele Góes, Director, Organic Growth at Chime and Jamie Roô, Head of Wealth Management Digital Content at Morgan Stanley. After some comments by Gisele and Jamie, I said something like this:

“It sounds like you’re talking about an AI sandwich. You start with human insights and deliver the messaging through human relationships, and then in the middle, you have AI speeding things up and letting you get more done.”

I asked Claude to give me a detailed breakdown of what would go in such a sandwich, and it got very detailed once I properly described what I was talking about. The sandwich, however, was vegetarian.

I asked, “What if I want bacon?”

Claude said, “Ah, an excellent question! If we want to add some bacon to our metaphorical AI sandwich, I think that could represent: Robotics - since bacon comes from pigs, and robots have some pig-like qualities of rolling around in mud/grease. The crispiness of the bacon also represents the precise mechanical movements of robots.”

Sometimes, Claude gets a little too literal.

It’s been quite a week for events. The AI Marketers Guild hosted our first Startup Showcase event in NYC, thanks to Len Bilello and the team at USA Today. We had 5 terrific companies take part, which you should check out:

The next day, we had the kickoff of the AI Insiders series. It’s a virtual event where we’ll bring the community together to hear from speakers and learn from each other. For this one, we had all five of those companies present. You can watch it on YouTube; we’ll give it a proper edit and intro soon.

After that, it was a visit with our Knotch friends followed by a podcast interview I’ll share in a few weeks. And then I had to kick back and play a level of Super Mario Odyssey on the Switch because Mario does not remotely care what I think about AI.

AIMG’s community is now up to about 500 members. We have a newsletter, AI Marketing Intel, with nearly 1,000 subscribers. The kinds of people who were in the physical and virtual rooms this week floored me. A big part of the value proposition is that as people in the community are looking for expertise in how to apply AI tools and strategies, there are others there who can help.

There’s so much more to do, and way more to learn. I hope to get to learn from you too, so if you’re not part of AIMG yet, be sure to join us there. Just reply here if you want access.

Again, to all celebrating, enjoy your bacon apples and honey tonight. If you’re not celebrating, you may appreciate this piece from the NY Times on what everyone, not just Jews, can learn from this holiday.

Time to finish making my apple honey challah bread pudding for tonight. See you next week — and for some of you, next year.

David

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WHAT TO WATCH & READ:
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Recent content shared by Serial Marketers and friends:

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HOW TO SHARE
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Thanks to James Gardner, Cary Munk, Dan LaFontaine, Andre Archimbaud, Devin Brown, Justin Dank, Pauline Echols, Paul Robinson, James A. Gardner, Seth Girksy, and Michael Winter for spreading the word about the newsletter recently.

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EVENTS
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UPCOMING SERIAL MARKETERS EVENTS:
(times EST unless otherwise specified)

  • 9/21, 11AM ET: Join Yelp's free virtual event featuring insights and advice from executives

  • 9/28, 12PM EST: The Mediaocean Current: Flashtalking Creative Intelligence

  • 10/4, 5-7pm (NYC): Join us at our next First Wednesday event in NY to meet fellow Serial Marketers in person in this fun, relaxed setting.

  • 11/15-16 (partner event, virtual): Join the AI Marketers Summit this fall. Register by 8/24 for the best discounts.

LEARN HOW FOREVER 21 GOT 11X ROAS USING ZEMBULA
September 20, Virtual Event
"All of us marketers are looking for new ways to squeeze a better return and more revenue out of our current marketing campaigns with limited resources and small teams. We also might even be looking to adopt additional activities to supercharge our efforts. If that sounds like you, we’ve got a story to tell! We hope you can join us for a very special case study webinar with our client, Forever 21..."
Register

CONTENT MARKETING WORLD 2023
September 26-28, Washington D.C.
"Content Marketing World 2023, the largest gathering of content marketers in the world, is in an all-new location, Washington D.C., September 26-29. Produced by the Content Marketing Institute, #CMWorld is jam-packed with keynotes, sessions, workshops, and masterclasses, covering all aspects of content marketing. No matter your level of expertise, you can customize your experience at #CMWorld 2023. Come learn, network, and have fun making meaningful connections with fellow attendees and speakers before, during, and after the event. BONUS: Use the code SERIAL100 to save an extra $100 on your registration."
Register

PROPELIFY INNOVATION FESTIVAL
October 5, Hoboken, NJ
"Propelify 2023: ALL ABOUT AI. The world is moving fast. AI–from machine learning to NLPs and more–is transforming everything. From healthcare to finance, city planning to entertainment and beyond, AI is propelling industries toward the future. Come to Propelify to hear from the humans powering it all. With presentations, talks and startup demos, there will be much to learn and many great people to meet–join us! discount code: SerialMarketersPropels"
Register

AI FOR MARKETERS SUMMIT
November 14-16, Virtual
"Why AI for Marketers Summit needs to be your conference of the year. Here's what you'll experience at our marketing AI event. Hear from senior executives from cross-industry brands share how they’re investing in AI and how it’s transforming their marketing strategies. Gain practical knowledge and skills immediately applicable to your work, and get expert feedback to help refine your strategies. Determine how and when to capitalize on AI through hands-on workshops that identify real problems and potential use cases for AI in your work... etc"
Register

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JOBS
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Keep checking out the #jobs channel in Serial Marketers for more. You can also see our full list of job resources here. Here are some great opportunities shared in these places or sent to me directly.

STAN
Creator Partnerships Manager
Hybrid - Los Angeles, CA
"Stan is the Shopify for Content Creators, empowering anyone to make a living working for themselves on the internet. We're a mission-driven team of high-performers backed by the very best VCs (Forerunner, Pear, and Norwest) and angel investors (Kevin Hartz, Michael Ovitz). If you’re a natural born people person who loves building genuine relationships with high profile Creators, we’d love to chat! We’re looking for our next Creator Partnerships Manager, someone who’s exceptional at providing white glove service, has a knack for relationship-based sales, and can manage high profile influencers to post consistently."
Apply

SPEECHIFY
Media Buyer
Remote
"Speechify is the easiest way to listen to the world’s information. Articles on the web, documents in the cloud, books on your phone. We absorb it all and let you listen to it at your desk, on the go, at your own speed, and with tools that make learning easier, deeper, and faster. We are seeking a talented and experienced Media Buyer to join our dynamic marketing team for our app-based subscription business. As a Media Buyer, you will play a pivotal role in driving the growth and success of our subscription model through strategic advertising campaigns on Google, TikTok, Facebook, and Instagram platforms. Your expertise in digital advertising, data analysis, and audience targeting will be essential in reaching and engaging our target audience to maximize conversions and subscriber retention."
Apply

FUNDTHROUGH
Director, Marketing
Remote - Toronto, Canada
"We are seeking a dynamic and experienced Director of Marketing to lead and grow our marketing team, drive our marketing efforts with focus on our channel partnership marketing initiatives, drive growth throughout the funnel and expand our market presence. As the Director of Marketing, you will be responsible for developing and executing marketing strategies across all channels with a focus on supporting the acquisition and expansion of channel partnerships and supporting retention efforts to grow client utilization. You will work closely with cross-functional teams, including Sales, Partnerships, CS and Product, to drive revenue growth and enhance our brand recognition in the market. Your expertise in channel marketing, full lifecycle marketing, and demand generation will be critical in achieving our business objectives."
Apply

MICROSOFT
Commercial Campaign Analyst
Remote
"The Commercial Campaign Analyst role leads campaign measurement and analytics for all Commercial Performance campaigns, including Azure and Microsoft 365 (M365). You will partner closely with Global Media Commercial Performance campaign planning leads, Global Media’s ad operations and brand assurance lead, Microsoft’s agency of record, and other analytics, research, and insight teams across Microsoft to showcase campaign performance, derive impactful insights, and provide strategic recommendations on areas for Commercial Performance campaigns to avoid, optimize and test into. The Commercial Performance campaigns you will shepherd are largely goaled on return on investment (ROI), custom behavioral metrics developed in partnership with internal insights teams and may also include attitudinal metrics (such as purchase intent or preference) and more standard behavioral metrics (such as clicks and view-ability). The analysis you do in this role will be centered in media decision-making and will also help influence creative, site and consumer journey decisions."
Apply

Also, check out the Serial Marketers job board

Other job resources (see a full list here):

  • Beeler.Tech: Job listings for ad operations, programmatic account management, sales operations, and more.

  • Braintrust: A freelance platform where you are the owner and where freelance talent keeps 100% of the bill rate.

  • Candidate: Featured marketing and sales jobs

  • ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted (this uses my referral ID to get you in faster)

  • NYC Ad Jobs & Networking: A popular Facebook group

  • Questions to Ask for a Marketing Role: What questions should you ask when starting a new marketing role or job?

  • Serial Marketers Job Board: Post regular and featured listings and subscribe for updates.

  • Venwise: Submit your job interests here and get in front of their roster of hiring leads; select "Serial Marketers" under "How did you find us"

Do you run or enjoy other job listing sites? Let me know, and I'll share them.

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